The New Drug Talk for Families > About The New Drug Talk

Our Mission

Our mission is to support parents and caregivers as they talk with their children and young people about fentanyl, the dangers of counterfeit pills, and the new chemical drug landscape.

Our Vision

We will provide a comprehensive resource hub that curates critical information and communication tools that empower families to keep their loved ones safe.


The New Drug Talk is produced by Song for Charlie in partnership with the California Department of Health Care Services. We are grateful for their support and the contributions of all of our partners.

GOLD Partners

Silver Partners

Bronze Partners

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Content Advisory Board

Lynn E. Fiellin, MD

Founder, Playbl

Marcia Lee Taylor

Founder, MLT Strategies

Former President and CEO, Partnership for Drug-Free Kids

Jessica Colvin, MSW, MPH, PPSC

Christopher Pepper

Madeline Hilliard

Founder, DopaGE

Rhana Hashemi, M.S.

Founder, Know Drugs

Video Cast Members

Kyle Rochez

Scott Hadland, MD, MPH, MS

Jon Epstein

Ed Ternan

Elizabeth Zona, DO

Madeline Hilliard

Marcia Lee Taylor

Gina Chavez

Rhana Hashemi, MS